Start Your Own Dance Party: Marketing in the 21st Century

Grad Conn

Chief Experience and Marketing Officer at Sprinklr

Learning Objectives

With 4.7 billion people online and 4.1 billion people on social media: Anyone in the world can create their own dance party. Join Grad Conn for this session to understand why mass one-to-one marketing and advertising is becoming a reality. Discover how organisations can start dance parties by leveraging a mass-one-to-one approach; engaging customers and prospective customers in a personalised, engaging and conversational way. Grad shares examples of "dance parties" to inspire you to create your own.