Starting with Your Team: Strategy to Transformation

Steven Bushong

Former SVP of Marketing Operations at The Walt Disney Company

Learning Objectives

Marketing teams are tasked with an ever increasing challenge to engage audiences, customers and prospects with experiences across a number of platforms -- often with fixed or fewer resources. What are ways a CMO or any leader can meet this challenge? This conversation will explore elements underlying the highest performing teams and look at how a focus on mental fitness and operations can create time and space for Marketing Teams to succeed.

Key Takeaways:

  • High performing teams

  • Mental fitness and agility

  • Operations focus/continuous improvement