Stop Marketing and Start Communicating Utilizing Six Simple Questions

JJ Nelson

Director of Brand Communications at Bergmeyer

Learning Objectives

Key Takeaways:

  • Learn simple tricks to effectively communicate your brand's story while optimizing your content marketing efforts

  • Better understand how to create a more holistic cross-channel strategy by integrating marketing and PR efforts into a broader Brand Communications plan

  • Explore ways to effectively employ your internal team of experts as brand ambassadors and content creators through inspiring and results driven employer branding