Successful Product Launches – Shorter Launch Rate and Higher Success Rate by Leveraging Current Market Trends, Collaboration and Design Services

Learning Objectives

An engaging overview of how to improve the speed of getting new products to market from a packaging perspective. A review of how new products and packaging should be designed for ease of manufacturing, sustainability, functionality and distribution especially addressing the growth of e-commerce. Collaboration and design to meet both product and marketing goals as well as ensuring design addresses manufacturing and fulfilment as well as consumer and user requirements.


Key Takeaways:



  • New products are more successful when designed for and addressing more than one key market and industry trend

  • Sustainability must be built in to all new product and packaging developments

  • Collaboration with all involved partners is key from the start; manufacturing, packaging, co-suppliers, OEMs, product design, marketing and procurement to name severa