An engaging overview of how to improve the speed of getting new products to market from a packaging perspective. A review of how new products and packaging should be designed for ease of manufacturing, sustainability, functionality and distribution especially addressing the growth of e-commerce. Collaboration and design to meet both product and marketing goals as well as ensuring design addresses manufacturing and fulfilment as well as consumer and user requirements.
- New products are more successful when designed for and addressing more than one key market and industry trend
- Sustainability must be built in to all new product and packaging developments
- Collaboration with all involved partners is key from the start; manufacturing, packaging, co-suppliers, OEMs, product design, marketing and procurement to name severa