Super Humans & Taking Creative Risks

Eoin Mclaughlin

Deputy Executive Creative Director at Super Humans & Taking Creative Risks

Learning Objectives

Channel 4 consistently sets the agenda in terms of diversity and inclusion, something they achieve by taking bold creative risks. Their 'Superhumans' Paralympics campaign is one of the most awarded advertising campaigns of all time. Eoin's here to talk about the latest instalment. More broadly he will discuss how insight, understanding and humour can help us all connect with underrepresented groups.


Key Takeaways:



  • Just because you’re talking about something seriously doesn’t mean you have to take yourself seriously

  • Taking bold creative risks

  • Setting the agenda for diversity and inclusion

  • Using insight, understanding and humour to connect with underrepresented groups