Tackling Challenges to Entering New Global Markets Remotely

Sumeet Vermani

Global Vice President of Marketing at Global Processing Services

Learning Objectives

Prior to the coronavirus pandemic, when considering entering a foreign market, travelling to the given location would be the norm. With travel restrictions disrupting the usual process, this session will consider best practice in entering new global markets remotely, the impact Brexit will have and the importance of aligning global and local marketing strategies.

Key Takeaways:

  • Brexit impact on setting up in new markets

  • Travel restrictions disrupting usual process

  • Aligning global and local strategies