Take ABX into 2022 with a Crawl, Walk, Run Approach to Success

Tenessa Lochner

Director of Enterprise Marketing and ABX at Demandbase

Learning Objectives

Over 75% of marketers surveyed last fall reported a higher return-on-investment (ROI) from account-based marketing (ABM) than any other marketing effort. Numbers don’t lie so it’s no wonder everyone is running to implement an account-based strategy.


Whether you are just starting out or want to scale to the next level of success, an account-based strategy can feel like this impossibly huge task, but it doesn’t have to be. The good news is that you can take things one step at a time.


Join Tenessa Lochner, Director Enterprise Marketing & ABX at Demandbase, as she introduces a phased approach to Account-based Experience so that you and your team can ramp up your GTM to drive growth and opportunity for your business.


Key Takeaways:



  • A tried-and-tested phased approach for success

  • How to personalize interactions at every step of the way

  • Real-life examples that you can put into practice ASAP