Technology is Culture: Keep it People-Centered

Martha Bird

Chief Business Anthropologist at ADP

Learning Objectives

What happens to people in a world dominated technology? And how can technologists design tools that add value and enhance human capabilities? Cultural change and technological change are not synchronous, yet technology helps shape whole new cultural categories. Data serves as the foundation for these tools, so how can businesses ensure their data reliably connects to human matters? ADP Chief Business Anthropologist Martha Bird shares insights on navigating these cultural shifts, while maintaining the human touch in a digital tech-laden era.


Key Takeaways:



  • Examine impact of technology on people at work

  • Insights on how to keep human connection in tech-centered world

  • Analyze the human nature of data and how it can inform technology design