Telling Brand Stories with Performance Media

Jonathan Lau

Sr. Director of Growth at Telling Brand Stories with Performance Media

Learning Objectives

Most performance marketers do not explore the different ways that organic and/or brand traffic can amplify your paid performance. By reviewing the various channels your brand engages with your users, it is possible to find new ways to leverage your brand to help increase conversion on our paid campaigns. This presentation focuses on how Weee! utilize brand stories to help increase our social/brand awareness, that led to a direct, positive impact on paid marketing.