The Engagement Challenges of a Seasonal App

Hana Aljoofri Edlund

Marketing Director at The Engagement Challenges of a Seasonal App

Learning Objectives

'Tis the season ... for apps! What happens when your app usage flucuates by 50% every 6 months - naturally? For sports apps, including Fishbrain, which focuses on fishing, it means you need to capitalize in-season as well as mitigate the drop in engagement during the offseason. No fish story here just some great bait for external marketing tactics and adjustments to the user experience to correspond to different user needs at different times of the year.