The Evolving Role of the CMO

Pete Markey

Chief Marketing Officer at The Evolving Role of the CMO

Learning Objectives

The role of the CMO is continuously evolving, however, covid-19 has had a huge impact on expectations and responsibilities. This session will explore how the role has changed over the years, define the role of a CMO in 2021 and look ahead at the expectations for 2021. Considering how the relationship between marketing and sales has developed due to the pandemic.


Key Takeaways:



  • How the role has changed over the years

  • Defining the role of a CMO in 2021

  • Expectations looking forward beyond 2021

  • Relationship between sales and marketing