The Future of Measurement: How Implementing Predictive Insights Early Within Campaigns Can Help Marketers Double Down on Success

Brian Quinn

President & GM, North America at AppsFlyer

Ben Paul

Senior Data Scientist at Calm

Evan Baker

Data Scientist at Calm

Mike Shields

CEO at AppsFlyer

Learning Objectives

As the advertising ecosystem prepares for the future of measurement in a post-IDFA world, join Mike Shields, Host of Next in Marketing podcast as he dives into the world of Predictive Analytics with mental fitness app Calm’s Data Scientists, Ben Paul and Evan Baker, and Brian Quinn, President and General Manager, North America at AppsFlyer.