The Hopper Ads Engine: How Hopper Automated Their Social Advertising

Simon Lejeune

Head of User Acquisition at Varo

Learning Objectives

Booking travel online - so yesterday! Booking travel via a mobile app with a prediction algorithm that processes TRILLIONS of data points allowing for personal recommendations - so Today! Hopper has integrated and unified the ad APIs of Facebook, Snapchat, Pinterest and Twitter to create the Hopper Ads Engine and automate all their social media campaigns creation and optimization. This feat of engineering takes major effort and the efficiencies for the company, specifically the marketing department, could be game changing.