The Importance, Influence and Impacts of Diversity in Marketing Teams

Danni Scott-Duke

Global Head of Developer Marketing at HERE Technologies

Learning Objectives

Diversity in the workplace is no longer an option, so what does that mean for the marketing and communications teams that serve as the public face of an organization? In this session, we’ll take a look at the true meaning of “diversity” and the competitive & creative advantages it holds for marketing success. We’ll talk through the challenges and benefits of building diverse perspectives into the way your teams operate, as well as methods of gathering unique insights from within your organization. I’ll highlight real-life examples of where diversity boosted a company’s efforts to connect with its audiences, and examples of where a lack of cultural awareness lead to trending on social media for the wrong reasons.


Key Takeaways:



  • The real meaning of “diversity” and the competitive & creative advantages it holds for marketing success

  • How to apply a diversity lens to your campaigns and content

  • List of multicultural and D&I marketing and content development resources