The Necessity of Human-Centred Design

Frank Khan Sullivan

Marketing Director at London School of Design & Marketing
Businesswoman leading team discussion in office

Learning Objectives

The gap in thought leadership around the importance of Human Centred Design and Agile Development is the cornerstone for successful Marketing Operations. Here, we learn about "MarketingOps" - the activities necessary to implement a strategy - that require technical or specialist knowledge and depend upon really well thought through design principles. This is one of the key philosophies that’s been implemented at LSDM which has delivered 6x growth in 18 months as they were able to deliver a better educational experience to students restricted from on-campus programmes