The Power of Putting People First for Brands

Caitlin Rush

Global Lead, Brand Safety Specialists at Twitter

Learning Objectives

When we put people first, we shift the way we solve problems. From adjusting business practices during a global pandemic to addressing evolving brand safety challenges, marketers can create sustainable, impactful business results by first focusing on fulfilling people's needs. Learn how your brand can do this with three easy steps, and how Twitter uses this framework to make their platform safer for people and brands.

Key Takeaways:

  • Why brand safety is really about people

  • How policies, products, and partnerships work together to create safer online environments

  • What brands can do to make people feel comfortable, secure, and confident