Digital Marketing Metrics the C-Suite Will Care About

Peter Platt

President at Accountable Digital

Learning Objectives

Digital marketers love to talk about impressions and clicks, but most businesses run on leads and sales. This session presented by Peter Platt from Accountable Digital will provide strategies for how to measure the impact of your digital efforts in ways that are meaningful to your business results. He'll share data on trends from the leading digital platforms (search (paid & organic), social, display, video & virtual events) and how to assess impact from each. He'll also share examples of how to build meaningful reports for team leads, management & sales.


Peter has over 30 years experience in digital marketing working with a wide range of B2C, B2B, and non-profit organizations.


Key Takeaways:



  • How to build reports that matter

  • Understanding of impact of a variety digital platforms

  • How to prioritize your digital tactics for maximum results