The Role of Immersive Technologies in Revolutionising the Gaming Experience in North America

Sandeep Tiku

COO at Entain

Learning Objectives

For those responsible for delivering the future gaming experience, there are perhaps two words that best summarise the road ahead: differentiation and personalisation.


In a North American gaming market that is subject to increasing levels of regulation, competition and consolidation, operators are obliged to differentiate their products and to offer a unique user experience.


One way to do that is to employ next-generation technologies to deliver an immersive, personalised player journey. We speak to Sandeep Tiku, COO of Entain Group, about their exciting partnership with Verizon Media and the role of immersive tech in realising the potential of e-sports.