The Secret to Proving MarTech ROI By Purchasing the Right Technologies For Growth

John Dering

Sr. Director Technology Partnerships, Marketing at Demandbase

Learning Objectives

With over 8000 marketing technologies on the market today, it’s easy to get distracted by the shiny new tech promising to deliver growth. Or even worse, let our eyes glaze over the landscape as we focus on other initiatives. It's no surprise during uncertain times that achieving your organizational ambitions for growth through innovation can seem daunting, if not next to impossible.

Fortunately, there’s a secret in B2B to achieving growth with martech investments (shhhhh, if you know, don't tell). It's an exclusive club of marketing leaders who receive accolades for their work through scaled performance and process.

Key Takeaways:

  • Learn to survey the martech landscape for the best ABM forward solutions

  • Understand the 4P's of martech purchases to gaurantee ROI on your investments

  • Compound the ROI by creating world class customer experiences through technology integrations