Transparency, Trust & Bullsh*t

AJ Coyne

Head of Marketing at Klarna

Learning Objectives

Considering strategic tools and tactics to ensure your voice is heard, and how transparency is the perfect antidote to shifting perceptions and dealing with hostile topics. As well as leveraging transparency to drive loyalty and exploring how loyalty and trust make the perfect match. When in doubt, lean into difficult topics and be fearless by calling bullsh*t and dispelling myths. Sharing a Klarna case study.

Key Takeaways:

  • An understanding of considered transparency

  • Shifting perceptions

  • Building loyalty to deliver trust