Understanding The “We Decision-Making” Mindset

Scott Steele

Vice President & Chief Marketing Officer at Church Mutual Insurance Company, S.I.

Learning Objectives

The evolution of customer buying behavior, even more so now with COVID-19, from a “me decision-making” mentality to “we decision-making” mentality, where star ratings from hundreds, if not thousands, of other consumers that have absolutely zero connection with a buyer, are influencing the buying decision in ways that go deeper than just the stars.


Key Takeaways:



  • This isn't about improving your star ratings - it's about understanding the "we decision-making" mentality

  • COVID-19 impact on the "we decision-making" mindsets of consumers

  • Refresh your customer journey to reflect this shift in mindset