Unleashing Creativity & Agility to Capitalize on Emerging Global Consumer Rituals

Santhi Ramesh

CMO for International at The Hershey Chocolate Company

Learning Objectives

Please join the Head of Marketing, Growth, Innovation & E-commerce - International for The Hershey Chocolate Company as she discuss new consumer trends from a global lens.

Key Takeaways:

  • With the COVID-19 pandemic, what are some new consumer rituals that you are seeing?

  • How have you been able to pinpoint these new trends globally?

  • What are some creative ways that you have capitalized on these new rituals?

  • How have you inspired teams to act on the trends you see in the global landscape?

  • What is the advice you would give to marketers to adapt to the NEW normal?