Please join the Head of Marketing, Growth, Innovation & E-commerce - International for The Hershey Chocolate Company as she discuss new consumer trends from a global lens.
- With the COVID-19 pandemic, what are some new consumer rituals that you are seeing?
- How have you been able to pinpoint these new trends globally?
- What are some creative ways that you have capitalized on these new rituals?
- How have you inspired teams to act on the trends you see in the global landscape?
- What is the advice you would give to marketers to adapt to the NEW normal?