Using Data & Audience Analytics to Drive Brand Relevance

Michael Brito

EVP, Digital & Analytics at Zeno Group

Learning Objectives

In this session, attendees will get a deep dive on how to use social and media analytics to identify white space in market. They will also get actionable insights on how to execute data-informed content programs across paid, earned, shared and owned media channels.

Key Takeaways:

  • How to find, aggregate and interpret marketing data to make better informed decisions
  • Build integrated content marketing programs designed to break through the clutter and reach target audiences
  • How to identify the right influencers through data-mining