In this session, attendees will get a deep dive on how to use social and media analytics to identify white space in market. They will also get actionable insights on how to execute data-informed content programs across paid, earned, shared and owned media channels.
- How to find, aggregate and interpret marketing data to make better informed decisions
- Build integrated content marketing programs designed to break through the clutter and reach target audiences
- How to identify the right influencers through data-mining