Voice Commerce & Marketing

Alexander Edsel

Professor of Practice at The University of Texas at Dallas

Learning Objectives

Voice has revolutionized consumer behavior, from how consumers conduct search queries (56% use voice assistants on their smartphone), to how they interact with brands at home (35% own a smart speaker), to the emerging voice-commerce space (60% of voice assistant users have bought something through voice). The landscape however is fragmented with different market segments, multiple platform options such as Amazon Skills vs. Google Home Actions vs Proprietary options and combinations thereof.

Key Takeaways:

  • Key Considerations for Voice Strategy & Tactics Decisions

  • Learn the Consumer & Technological Landscape of Voice from a Business Perspective

  • Understand the Opportunities & Limitations with Voice Commerce & Marketing