We all know what we need to do… But not always how to do it

Sinem Soydar

Global Senior Digital Marketing Manager at Vodafone UK

Learning Objectives

During this session, we will hear about how using data and analytics to predict the future can secure your business from all angles. From using technology to understand and predict the rise and fall of markets, all the way to pre-empting consumer behavioural patterns and legacy culture.  Through digital, then, Sinem argues that businesses can now readily and  successfully execute ideas, that previously could not.