What Does the App Tracking Transparency Era Have to Do with Your Creative Strategy?

Yasi Samimi

Vice President, Growth at Truebill

Learning Objectives

There is no denying we've reached a new era of media buying. With the introduction of app tracking transparency (ATT) and iOS14.5, audiences today are no longer the same as they were before. Ads have become randomized with audiences more broad. How can we harness creative and media buying strategies to realize our top performing ads?