What is Preference Management?

Claire Feeney

Director, OneTrust PreferenceChoice at OneTrust PreferenceChoice

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In today’s modern privacy landscape, marketers much evaluate consent practices, data collection, and how to honor audience expectations and preferences. There is a lot to address to meet compliance requirements and customer expectations, but there is also an opportunity to build trust, honor audience choices, and deliver on a brand promise around privacy — that is where preference management comes in!

In this session, we’ll explore preference management strategies, transparent user experiences designed to build trust, and how to get started.

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