What is Preference Management?

Claire Feeney

Director, OneTrust PreferenceChoice at OneTrust PreferenceChoice

Learning Objectives

In today’s modern privacy landscape, marketers much evaluate consent practices, data collection, and how to honor audience expectations and preferences. There is a lot to address to meet compliance requirements and customer expectations, but there is also an opportunity to build trust, honor audience choices, and deliver on a brand promise around privacy — that is where preference management comes in!


In this session, we’ll explore preference management strategies, transparent user experiences designed to build trust, and how to get started.