What Matters In The Next Normal

Paramita Bhattacharya

Chief Marketing Officer at Blurb

Learning Objectives

This webinar discusses key areas to focus and prioritize in an effort to reimagine marketing as Covid 19 brings lasting changes to consumer behavior and the business landscape. We go deep into strategies and execution needed to recover and maintain the next normal, insights on the altered landscape and the significant reliance on digital, including developing new and enhancing existing capabilities to address needs and accelerate growth amidst disruption.

Key Takeaways:

  • The four pillars of marketing that will help preserve and protect the business

  • The two most important skills needed to push through this lengthy period of uncertainty

  • New and existing capabilities to power growth during the pandemic and beyond