What Will the Marketing and Growth Team of the Future Look Like

Yiannis Alexopoulos

Chief Growth Officer at Next Games

Learning Objectives

A discussion of how Next Games, a leading free-to-play developer based in Finland, leverages established IP to drive profitable growth.

Key Takeaways:

  • Established IP remains a major lever in driving down customer acquisition costs

  • Core game retention and economics are still critical to supporting paid, even for well-established IP

  • Brand & product marketing initiatives should be considered as part of an overarching marketing strategy and should be measured holistically alongside performance tactics