What Will the Marketing and Growth Team of the Future Look Like

Yiannis Alexopoulos

Chief Growth Officer at What Will the Marketing and Growth Team of the Future Look Like

Learning Objectives

A discussion of how Next Games, a leading free-to-play developer based in Finland, leverages established IP to drive profitable growth.


Key Takeaways:



  • Established IP remains a major lever in driving down customer acquisition costs

  • Core game retention and economics are still critical to supporting paid, even for well-established IP

  • Brand & product marketing initiatives should be considered as part of an overarching marketing strategy and should be measured holistically alongside performance tactics