Where the Fun Begins: How Gamification Drives Growth for Duolingo

Cem Kansu

VP of Product at Where the Fun Begins: How Gamification Drives Growth for Duolingo

Learning Objectives

How do you say revolutionary in French? Spanish? Hebrew? Not sure – ask Duolingo. With over 300 million total users Duolingo is the most downloaded education app in the world. Its success is largely attributed to the ability to turn learning a language into a game. Duolingo shares how it uses gamification to reinvent language education and drive explosive growth. This is most certainly not Game Over!