Why Customer Experience After Purchases Online Matters

Ant Stone

Director of Marketing EMEA at G Adventures

Learning Objectives

The customer journey does not stop once a purchase has been made online, but is your post-purchase experience matching up and how can this be improved? With e-commerce accelerating rapidly, customers are increasingly caring more about their experience after purchase online and this session will focus on best practice and sharing lessons learnt.


Key Takeaways:



  • Customers increasingly care about their experience after purchase online

  • Simple communication tools

  • Best practice in keeping customers informed post purchase