Working with Reduced Budgets Effectively

Ant Stone

Director of Marketing EMEA at G Adventures

Learning Objectives

Despite a positive outlook for the UK towards the end of 2021 with the easing of lockdowns and vaccination roll-out, marketing budgets are projected to remain low. This session will explore how to make the most out of a limited budget and which areas are key to focus on in the coming years.

Key Takeaways:

  • How to make the most out of a reduced marketing budget

  • Key focus points for 2021/2022

  • Optimising spending to drive greater ROI