
This session explores how to build a modern marketing division and the full power of a global brand. We’ll cover the core elements of a marketing ecosystem, how to define priority audiences, and the principles that drive early success – starting with the right people, clean data, adaptability, storytelling, and clear communication of impact.

Join us for a live Q&A session with Kristen Banks, SVP of Marketing at the Las Vegas Raiders, as a follow up to her session on Building a Modern Marketing Division.






Comprised of executive leaders and experts, the CONNECT CMO Leadership Advisory Board provides strategic program guidance to build our event agendas. All programming and topics are designed to
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