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Solutions | Strategy | Connection
The most powerful summit for Marketing Leaders.
Simon Morris, VP Marketing EMEA & APAC, Adobe
Simon Morris
Senior Vice President of Marketing
Your CONNECT CMO experience is bespoke to you. Connect with the industry In-Person or join us online at our Virtual Summit.
In-Person
Twickenham Stadium,
London, England
9 - 11 October, 2022
Event Details
Virtual
BST Time Zone
17 - 21 October, 2022
Event Details
An event experience curated around you and your business needs
Tailored-to-you meetings, leading speakers and incredible networking opportunities. CONNECT CMO provides senior marketing executives a platform to access the exact content, insight and solutions they need to drive their business forward.
1
Hear from Industry Experts
With over 25 captivating speakers on the agenda, learn from leaders driven to inspire.
Solve Your Top Challenges
Meet One2One with solution providers specifically qualified to meet your business needs.
Make Inspired Connections
Share strategic insight with 150+ marketing leaders across industry.
It’s All Complimentary
Catering, accommodation and £150 travel reimbursement is covered by us.
Hear from Industry Experts
Learn from thought leaders paving the way in your industry, all from the comfort of your own home.
Solve Your Top Challenges
Meet One2One with solution providers specifically matched to your business needs.
Total Flexibility
Whether you’re at home or in the office, access sessions in real time or on-demand.
Register Now

Experience the Only Solutions-Based Event

Tell us the challenges you’re facing, and we’ll schedule meetings with the right solution providers to solve them. You leave with a plan and the tools you need to move your company forwards.

"Well-tailored content for the audience, and thoughtful alignment in the one-to-one meetings."
Head of Marketing and Business Development,
Oxera Consulting LLP
CCD Design Logo
"The event was very well-organised and having the ability to have it all online was excellent."
Head of Marketing,
CCD Design
Finastra Logo
"It’s been a truly great event with content, leading suppliers, and solutions being covered."
Global Marketing Operations Director,
Finastra

Hear From Today’s Most Influential Brands and Voices

Yolanda Valery Gil
Head of Marketing
Luke Boase
CEO & Founder
Lauren Hannifan
Head of Brand
Aysen Miller
Senior Social Media & Influencer Manager
Stephen Arnold
Head of Marketing
Natasha Briefel
Global Brand Marketing Director
Richard De Villa
Head of Marketing
Sal Maiorano
Marketing Director
Sebastian Kahlich
Director of Sales & Marketing
James Edmunds
Managing Director
Claudia Stebbings
Head of Marketing
Lucas Borges
Head of Martech
Simon Morris
Senior Vice President of Marketing
Enrico Gazzano
Senior Vice President Marketing and Online Sales
Mike Brooks
Head of Marketing Strategy and Planning
Sumeet Vermani
Global Vice President Marketing
Swagat Choudhury
Global Head of Digital Product
Annabell Venner
Former Chief Marketing Officer
Justin Vaughan-Brown
VP Product Marketing & Strategic Communications
Jess Wreford
Digital Creative Lead
Michael Sadler
Senior Solutions Engineer
Sumeet Vermani
Global Vice President Marketing
Jo Scott
Chief Marketing Officer
Mary Whenman
Director of Communications
Mazen Mroueh
Global Director of Performance Marketing
Steven Bushong
Former SVP of Marketing Operations
Olya Dyachuk
Data Driven Media Director
Pete Markey
Chief Marketing Officer
Sinem Soydar
Senior Global Marketing Director
Xavier Pérez Farrerons
Marketing Director
Joel Carpenter
Divisional Director, Marketing
Ewan Turney
Marketing Director
Simon Morris
Senior Vice President of Marketing
Sal Maiorano
Director of Marketing/Acquisition
Jazz Berry
Senior B2B Marketing Manager
Swagat Choudhury
Global Head of Digital Product
Andy Johnston
Business Development Manager EMEA
Enrico Gazzano
Senior Vice President Marketing and Online Sales

Enjoy the Perks of Exclusivity; Everything is on us

As an attendee you’ll receive:

  • One night complimentary accommodation
  • Catering and open bar
  • Travel reimbursement
  • Dedicated Attendee Relations Manager to tailor your experience

Get Rewarded

Since we can’t treat you to accommodation and delicious dining with a virtual event, we’ve designed a brilliant rewards system worthy of your time. Take all 6 solution provider meetings and earn your choice of amazing rewards, including JBL and Amazon products and charitable donations.

Register Now

A Tailored Agenda For You

Tune In on Your Time

Choose from 25 Speakers, 6 Networking Opportunities and More
It’s entirely up to you whether to catch the presentations as they come online or watch on-demand.
Sunday9 October
Monday10 October
Tuesday11 October
5:00 - 7:00pm
Welcome Reception and Registration
7:30 - 8:50am
Breakfast
8:00 - 9:00am
COMING SOON!
9:00 - 10:00am
Mythbusters: Does the consumer control the brand?
• To what extent can giving consumers creative responsibilities for brands drive growth and sales?
• To what extent are customers at the forefront of brand growth?
• Does the brand reflect the customer, or does the customer reflect the brand?
• Who is more influential in driving brand purpose? How can brand leaders ensure that they are in the driving seat?
• What successes can brands have by repurposing organic content for social marketing?
• What impact can handing creative responsibilities over to the customer have on loyalty and therefore ROI?

Speakers:

Natasha Briefel
Global Brand Marketing Director
B2B: An intimate affair
• How and why are businesses expecting more personal transactions post-pandemic? What does this look like?
• How do business leaders ensure that the surge in post-pandemic human connection is translated accurately online and that B2B account needs are met meaningfully?
• How can businesses ensure that meaningful conversions are generated from the time that is spent online? Is ABM a necessity in the B2B space?
• In what ways can AI & Big Data create better digital experiences for all?
• What role can AI play in building trust?

Speakers:

COMING SOON!
10:00 - 11:00am
Too Woke or Not Woke Enough?
Purpose at the heart of brands & why ESG will drive investment decisions for the next 30years

Key Takeaways:

  • What is ESG & why it’s not WOKE!
  • Why are brands accused of being ‘too woke’ & why they should stay true to their Purpose
  • The “say – do gap”
  • Why is it so hard to make “Purpose” a growth driver?
  • How to make Purpose a growth driver- particularly in terms of the current cost of living crisis
  • Why the future will be purposeful (& the cynics are wrong!)

Speakers:

COMING SOON!
Creating Authentic Content in a World Devoid of Such
• To what extent is it possible for brands to create truly meaningful, relevant content whilst simultaneously driving sales?
• In what ways can brands ensure their content is purposeful, and appropriately so?
• Why is it so important for brands not to speak out on every issue?
• What does content creation best practice look like?
• What ideas are consumers and businesses alike looking to invest in over the next year?

Speakers:

Yolanda Valery Gil
Head of Marketing
11:00 - 12:00pm
The Impacts of Social Media and Influencer Marketing on a Growing Brand
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• Why are influencers a must for all brands and how can this strategy be realised across all sectors?
• How can social media be used to build an organic community, which in turn will drive sales?
• How has SNUG transformed as a result of its’ social strategy and to what extent is influencer marketing a long-term viable strategy?
• Why and how can influencer marketing offer real value and growth, that traditional marketing simply cannot compete with?
• Strategically, what tactics are a must when it comes to working with influencers? How can brands select the best talent for their products?

Speakers:

Lauren Hannifan
Head of Brand
Aysen Miller
Senior Social Media & Influencer Manager
A Step-by-Step Guide to In-House Martech and Programmatic Success
Lucas Borges, Head of Martech, Budweiser
• As well as the rise of in-house creative agencies, brands are also increasingly taking ownership of their media buying and Martech operations
• 92% of CMOs and senior marketers are planning to increase programmatic spend. How can this be done well?
• How can brands deliver award winning marketing strategy that is aligned with their business goals?
• Where is Martech headed in the next 12 months and what must brands do to keep ahead of the curve?
• How can industry leaders overcome the top challenges in this area, such as lack of existing talent, resources, and internal support? How can leaders best communicate the value of in-housing programmatic to their teams?

Speakers:

Lucas Borges
Head of Martech
12:00 - 1:00pm
Purpose: How to create brand love
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• How can brands go above and beyond for their consumers in wider society and why should they? What does this look like?
• In what ways can marketing leaders ensure they cut through
the noise of the saturated app space?
• To what extent do ALL brands have cultural relevance? (Case studies from Tinder, Bumble and Zapp)

Speakers:

Natasha Briefel
Global Brand Marketing Director
Sal Maiorano
Marketing Director
An Award-Winning Marriage: Sales & Marketing
• To what extent is sales and marketing function integration crucial for industry success going forwards? Why?
• How can brands automate this process to drive growth and revenue? What does this look like?
• How is the relationship between sales and marketing expected to mature over the next year and how can brands best prepare themselves for these developments?
• How can industry leaders best combat the economic and cultural strains between the sales and marketing functions?

Speakers:

Sebastian Kahlich
Director of Sales & Marketing - Ticketmaster Germany
1:00pm
Networking Lunch
2:00 - 3:00pm
Adobe: Science & Storytelling Case Study
• Using data to ascertain what products their community needed, Adobe launched one of the greatest creative campaigns of the last decade.
• The journey of digitising Edvard Munch’s brushes and the subsequent works that have been unearthed from history as well as created since.
• How using data to inform creative transforms sales and repeat transactions?
• Just how much greater are successes from data-led-creative campaigners than without?
• How can brands employ data-led-creative well?

Speakers:

Simon Morris
Senior Vice President of Marketing
Up Close and Personal: The Future of B2B Ecommerce
• According to The State of International Ecommerce Report, over a third of manufacturers have projected a growth of at least 25% in B2B ecommerce sales throughout 2022 and 2023. Why is this happening now and what do businesses do to maintain and even strengthen this growth?
• What can B2B companies learn from B2C Ecommerce strategy?
• What areas need dramatic improvement and how can businesses go about this effectively and efficiently?
• How can business leaders ensure that UX is as sophisticated, seamless and personalised in the B2B space, as it is for B2C customers?

Speakers:

Enrico Gazzano
Senior Vice President of Marketing
3:00 - 4:00pm
Authenticity: Building a brand community organically
• To what extent does having an engaged brand community dictate a businesses’ success?
• How can brands grow a like-minded community organically? How can marketing leaders keep these communities flourishing and thriving?
• What characteristics should these communities have? What should brands offer consumers in this respect? Do these communities have moral obligations?
• How can brands handle inevitable ruptures in these communities?

Speakers:

James Edmunds
Managing Director
Case Study: How to Continue Growing a Major Global Brand in an Increasingly Saturated Market
• How can three major brands with a combined turnover of over £6bn a year, continue to grow in todays’ saturated mobile market?
• What must strategic best practice look like for brands of this size? What should quarterly, annual & three year growth strategy look like?
• How Virgin Media o2 agrees on brand business priorities, as well as alignment to wider organisational strategy
• How can brands ensure customer base value growth, regardless of size?
• Example of successful, strategic marketing projects

Speakers:

Mike Brooks
Head of Marketing Strategy and Planning
4:00 - 5:00pm
Transforming Customer Experience in 2023
• How is the role of AI changing in marketing as technology matures?
• In what ways can AI transform CX & UX, to ultimately maximise ROI & repeat transactions?
• How can rapidly maturing machine learning technology benefit brands further, and cement personal, meaningful relationships with customers?
• Why, as its gets increasingly specialised and technical, can AI still do a better job than humans?

Speakers:

Richard De Villa
Head of Marketing
What Can Big Business Learn From the Start-Up Marketing Space?
• How can start up principles be translated realistically and effectively for a global brand?
• What challenges come with taking inspiration from young businesses and do they pose a threat?
• How can we ignite internal start-up style energy and dynamism in historic, global brands?
• What does dynamism

Speakers:

Sumeet Vermani
Global Vice-President of Marketing
5:00 - 6:00pm
Global Marketing Trends 2023-24
• To what extent is Brand Purpose a beacon for growth and a key sales driver?
• How can industry leaders ensure that Inclusive Marketing is authentic?
• How to build out the best intelligent creative engines- In-House!
• How can brands prepare to meet customers appropriately in a cookie-less world?
• How can brands ensure a human- first data experience, to cement loyalty?
• In what ways can businesses elevate the hybrid experience to maximise sales?
• How can brands use AI to supercharge CX?

Speakers:

COMING SOON!
How to: Sustainability & Success
• How and why brands must have sustainability and other ethical issues at the heart of their marketing strategies?
• Can businesses ensure that supporting ESG causes drives revenue and does not negatively affect turnover/ public support?
• How can businesses drive support for new, sustainable campaigns without alienating certain demographics?
• How can brands ensure they are supporting the right Issues for them? How can brands ensure tone deaf and performative action and why is this crucial to brand survival?

Speakers:

Stephen Arnold
Head of Marketing
6:00 - 9:00pm
Networking Dinner
Explore All Sessions
7:30 - 8:50am
Breakfast
8:00 - 8:50am
Growing Closer: An in-depth discussion on the ever-shrinking gulf between B2B & B2C
• How can marketing leaders stay abreast of the consumerization of B2B markets?
• What strategies are necessary to ensure the B2B customer journey is as frictionless as other markets? How can businesses improve CX?
• How can businesses thrive under account-based strategies? What is best practice in tracking buyer intent?
• As well as personalising B2B sales, to what extent is self-service key for the future of CX the industry? How can businesses best support these client needs?

Speakers:

COMING SOON!
9:00 - 10:00am
Masterclass: Dynamic Creative
• In what ways can AI & Big Data create better digital experiences for all?
• What role does digital transformation play in driving online trust?
• What does best practice in this field look like & how can brands make the leap?
• How can brands use Dynamic Creative to build meaningful relationships and therefore ensure maximum ROI and repeat transactions?

Speakers:

Swagat Choudhury
Global Head of Digital Products
Lucky Saint X Rapha
Luke Boase, CEO & Founder, Lucky Saint
• How to can start-ups aid brand growth through major partnerships and brand collaboration (for free)?
• How can smaller brands make connections with major players in the industry? No authenticity? Don’t bother!
• How can brands tap into the audience of their partner companies organically and successfully?
• Case Study based on the past year of Lucky Saint X Rapha

Speakers:

Luke Boase
CEO & Founder
10:00 - 11:00am
What Does an Authentic Brand Look Like?
• What does authenticity in a brand actually mean?
• At what point does purposeful branding lose meaning and authenticity?
• If brands should be authentic, then surely, they shouldn’t have automatic policy do the ‘right thing’?
• How can brands practice appropriate dedication to ESG?
• What ‘ideas’ are consumers looking to invest in over the next 12 months?

Speakers:

COMING SOON!
The Future of Luxury
  • What is the necessity of phygital fluidity?
  • How can brands transform and evolve in size and concept without alienating their initial customer base?
  • How can luxury brands keep up with the ever- expanding digital sector growth?
  • Luxury for the masses or elitist luxury?
  • What is the new luxury paradigm?
  • How can luxury brands supply Gen Z & Millenials with the integrity, authenticity and sustainability that they are asking for?

Speakers:

Claudia Stebbings
Head of Marketing
11:00 - 12:00pm
Personalisation: Keep or Toss?
  • To what extent will brands be required to transform personalisation to individualisation, in order to scale customer intimacy in the new service-oriented environment?
  • How will ‘servant brands’ be the industry’s leaders, not just in times in crisis? How can ‘partner’ brands compete?
  • How critical is business transformation from a data-driven model to an insight led one? How key will brands’ intricate customer understanding be for securing conversions?
  • How can brands expect to pivot away from one- off transactions to relationship building, ongoing interactions?

Speakers:

COMING SOON!
Challenging Perceptions: How Crocs played the long game
  • How have Crocs simultaneously managed to market their products to some of the biggest celebrities in Hollywood successfully, as well as keen gardeners alike?
  • How exactly have brand leaders transformed brand perspectives using digital platforms?
  • To what extent was social media marketing crucial for this broadening in customer base? What can businesses learn from Croc’s strategy here?
  • How has the brand put culture at the heart of its’ internal and external communications, and what effect has this had on growth and sales?

Speakers:

COMING SOON!
Explore All Sessions
Monday17 October
Tuesday18 October
Wednesday19 October
Thursday20 October
Keynote: Woo, Don’t Pursue: Creating Insanely Great Buying Team Experiences

B2B buyers have shifted how they buy. Old-school tactics like scripted sales pitches and cold calls just don’t cut it anymore (and can come across as desperate or, worse, creepy). Arm yourself with the tactics and technology to stop chasing after buyers and start making it easy for them to buy from you.

This session will delve into:

Key Takeaways:

  • Changes impacting the sales enablement landscape buyer-seller dynamic
  • What the ideal B2B buying process looks like in today’s hybrid/remote world
  • Why exceptional buying team experiences are becoming more important
  • How to upskill your sellers to deliver a high-impact, analytics-driven, and buyer-led journey

Speakers:

Michael Sadler
Senior Solutions Engineer
Too Woke or Not Woke Enough?

Purpose at the heart of brands & why ESG will drive investment decisions for the next 30years.

Key Takeaways:

  • What is ESG & why it’s not WOKE!
  • Why are brands accused of being ‘too woke’ and why they should stay true to their Purpose
  • The “say – do gap”
  • Why is it so hard to make “Purpose” a growth driver?
  • How to make Purpose a growth driver
  • Why the future will be purposeful (and the cynics are wrong!)

Speakers:

Ian Maskell
Vice President of Marketing
Hybrid Events, More Than Just a Phase

The world of events has changed forever, that much is obvious. However, what isn’t always so obvious is what the new future of events will look like for organisations wanting to begin engaging with their audiences. As the Virtual Conference Business Development Manager at ON24, Andy Johnston is one of the few with the experience and expertise which grants him a uniquely insightful perspective. During this session, Andy will share his invaluable thoughts around how events have changed over the last 16 months, from reacting to the new challenges brought about by COVID-19, to how organisations are enhancing their traditionally physical events with industry leading hybrid technology. In a world full of uncertainty, hearing from an expert such as Andy can provide an essential steer on how to keep your events as a success.

Speakers:

Andy Johnston
Business Development Manager EMEA
The End of the Customer Journey as We Know It
  • The industry faces a starkly out-dated customer journey. What comes next and how can marketing leaders prime the sales funnel for the future?
  • As a result of the pandemic, how have customers and their behaviours changed and why? What can businesses do to stay ahead of the curve?
  • How have the ways in which industry leaders must interact with customers transformed?

Speakers:

Sinem Soydar
Senior Global Marketing Director
To What Extent Does the Marketing Industry Have an Ethical Responsibility in Terms of Societal Thought Leadership?
  • With an ever -increasing consumer selling being point being sustainability, how can we continue to sell products that don’t align with these values?
  • Is it possible to have authenticity as a key brand pillar, when selling these products?
  • To what extent to marketers have a moral duty to disengage with all environmentally damaging products?
  • Do marketing leaders have an ethical responsibility to drive positive social change?
  • What actions can industry leaders take on this matter?

Speakers:

Joel Carpenter
Divisional Director, Marketing
Managing the Dynamic Between Sales and Marketing

The pandemic has caused the sales and marketing roles to re-align and work closer together than ever before. This session explores how to scale globally, during a period of hypergrowth.

Speakers:

Enrico Gazzano
Senior Vice President Marketing and Online Sales
Using EQ for Personal and Professional Leadership

Emotional Intelligence has been written and talked about by academics, psychologists, coaches, and development professionals. Research has shown that one of the most critical differentiators for leaders and teams is their emotional intelligence. Few companies have formal programs to help their managers and teams develop their EI strengths and become truly amazing. This conversation will dive into this topic with practices and strategies to do just that.

 

*This presentation was originally filmed for our US sister event CONNECT CMO Virtual Summit.

Key Takeaways:

  • Emotional intelligence- what is it and why is it so important for effective leadership?
  • How to acquire tools for mental resilience
  • How to navigate challenging situations
  • How to lead with a coaching mindset

Speakers:

Steven Bushong
Former SVP of Marketing Operations
Metaverse: Tomorrow’s World
  • How might the Metaverse transform the B2B industry? What might E-commerce look like by 2025?
  • What dangers does the Metaverse present to consumers and businesses alike?
  • What does the ever-increasing enmeshment of the physical and digital worlds mean for businesses?
  • What are the key opportunities here?

Speakers:

Pete Markey
Chief Marketing Officer
Mcommerce: How rapid growth mobile will transform retail
  • To what extent is Mcommerce a necessity for all brands (regardless of size)? Why?
  • Are there any risks associated with Mobile Commerce as a strategy? How can businesses protect themselves from these?
  • What does best practice in this area look like?
  • How can leaders personalise this strategy for individual brands?
  • One quickfire piece of advice to any marketing leader watching today

Speakers:

Sal Maiorano
Director of Marketing/Acquisition
Debate: Personalisation: Friend or Foe
  • Why is industry support for personalisation waning and what effect will this have on strategy going forward?
  • How sustainable is personalisation as a pivotal strategy, when relying on zero-party data?
  • What can marketing leaders expect the industry to look like in 2023?
  • The Privacy Paradox: To what extent is the industry riding on the younger generations’ willingness to trade off personal values surrounding data privacy in exchange for CX/immediacy?

Speakers:

Simon Morris
Senior Vice President of Marketing
What Can Big Business Learn From the Start-Up Marketing Space?
  • How can start up principles be translated realistically and effectively for a global brand?
  • What challenges come with taking inspiration from young businesses and do they pose a threat?
  • How can we ignite internal start-up style energy and dynamism in historic, global brands?
  • What does dynamism really look like in the industry?

Speakers:

Xavier Pérez Farrerons
Marketing Director
Big Business: How to thrive in 2023
  • Should start-up principles be translated as strategy for global brands, too?
  • What is success for businesses riding on over the next 18 months?
  • How can we ignite internal start-up style energy and dynamism in historic, global brands?
  • What does dynamism really look like in the industry?

Speakers:

Sumeet Vermani
Global Vice President Marketing
Future Proofing Programmatic Revenue Without Third-Party Data
  • How can marketing leaders source the right non-cookie-based solutions for their companies?
  • Just how vital is bond-building with publishers before 2023, in terms of industry preservation?
  • Is procuring data by offering value exchange incentives a realistic strategy on which to secure programmatic?
  • To what extent does the loss of the cookie threaten the overall existence of the Ecommerce industry?
  • How can marketing leaders secure their businesses?
  • What will the programmatic industry to look like by 2023?

Speakers:

Mazen Mroueh
Global Director of Performance Marketing
The Benefits of In-House Marketing 2022–23
  • With key industry drivers being trust, purpose, value and customer experience, can it be said that external agencies have too much distance from the brand communities marketing leaders have so intricately built?
  • How important is it for campaign success to have a unified-in house team, with a clear shared vision?
  • What must in-house best practice look like over the next 12 months?
  • How to strengthen in-house agencies

Speakers:

Olya Dyachuk
Data Driven Media Director
There’s More to Life Than Budget
  • To what extent does campaign spend dictate success and why?
  • How can businesses spend most effectively on brand strategy and how can budget be used to directly drive revenue?
  • How to select the right marketing channels not just for your business, but for specific campaigns? Is omni-channel always necessary
  • What does best practice with regards to budget, in terms of managing the relationship between in-house and agency use look like?

Speakers:

Annabell Venner
Former Chief Marketing Officer
'The Dark Horses of Marketing’ : A compilation of simple but effective must dos in marketing
  • Using data to make you the pilot of your own content creation lifecycle
  • Why virtual content creation to drive efficiency, effectiveness and sustainability is a MUST
  • How to embrace ‘phygital’ strategy to drive true consumer reach
  • Using Ecommerce to bridge the gap of consumer reach and conversion

Speakers:

Swagat Choudhury
Global Head of Digital Product
B2B Rebranding 101!
  • What are the top 3 non-negotiable components for a major rebrand?
  • How can businesses relaunch their brand message, whilst still retaining their original customer base?
  • Where should brand leaders start, when looking to grow out their marketing function?
  • What B2B marketing trends are emerging/ will shape 2022/23?How can businesses prepare?
  • Quick fire number piece of advice for industry leaders watching today

Speakers:

Jazz Berry
Senior B2B Marketing Manager
HOW TO: Combatting Reputational Challenges Both Successfully and Sensitively

During this session, we hear how Lloyds CMO, Jo Scott, has worked her way through various cultural scandals that have shaken Lloyds’ internal teams to the core. She explains the importance of leaning into issues, as opposed to avoiding them, in order to have uncomfortable conversations that lead to real, pioneering change.

Speakers:

Jo Scott
Chief Marketing Officer
Growing a Fan Base Around Women’s Rugby
  • England women are the No1 ranked team in the world
  • Talk will cover how England Rugby has developed a unique brand and identity around the team to grow the fanbase
  • With a vision to sell out a capacity crowd of 82,000 at Twickenham for a women’s match by 2025

Speakers:

Ewan Turney
Marketing Director
Reputation Matters: Managing Brand and Corporate Reputation
  • The role of strategic communications
  • Managing reputational risk
  • How the corporate affairs function can work with marketing
  • You can’t talk your way out of what you have behaved yourself into

Speakers:

Mary Whenman
Director of Communications
Tik Tok: How To
  • How has digital strategy been forced to evolve throughout the pandemic and what will it look like over the next year?
  • What digital challenges does any brand face in today’s climate and how can brands combat these difficulties?
  • Tik Tok Mini Case Study

Speakers:

Jess Wreford
Digital Creative Lead
The Fast-Track Global Rebrand Playbook

Deep Instinct is unique in applying the Deep Learning (the most advanced form of AI) to stop ransomware and other threats. The challenge was to take hire a team of 28 globally and go beyond the technology story to build a differentiated brand proposition. In parallel, end-to-end marketing capabilities had to be created from a standing start. This session offers useful step-by step-guidance for any CMO tasked with implementing a full-service marketing machine ASAP

Key Takeaways:

  • Build the right team culture via consistent hiring criteria
  • Minimum viable product (MVP) delivery
  • Multi-layered martech stack with fully integrated ABM

Speakers:

Justin Vaughan-Brown
VP Product Marketing & Strategic Communications

KEY THEMES

Breaking Traditional Marketing Limitations with Disruptive Technology

Cultivating Loyalty by Prioritising the Customer Experience

Hitting Your Profit Goals with Reduced Budgets Through Marketing & Sales Alignment

eCommerce adoption and Scalability: Adapting to the Impact of COVID-19

Driving Team Performance through Collaboration, Staying Agile and Innovation

An Exclusive Community for Senior Executives

Connect with the thought leaders of your industry at six different networking events.

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Meet Our Solution Providers

We attract the best in the business. By learning about your projects, we match you for One2One meetings with those best-suited to tackle the challenge.

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Accommodation on Us

Enjoy one of rugby's most renowned stadiums, The Cabbage Patch, just a stone's throw from where you'll be staying. Take in the views of the pitch, or venture through the town and along the River Thames in your spare time.

Inspiration, in Your Own Time

Customise the ideal experience to fit your busy schedule and connect from the comfort of your own home or office. All presentations are available to watch long after the event has ended.
Register Now
Marriott London Twickenham

Still Have Questions?

We've answered a few FAQs to get you started. But please don't hesitate to reach out with more.

In-Person Event Questions

The cost of producing CONNECT CMO is underwritten by our solution providers, who are more than willing to make the investment in such an exclusive audience. Your pass includes:

  • Dedicated Attendee Relations Manager and custom schedule
  • Access to speaker content
  • Face-to-face industry networking opportunities
  • One2One meetings with vetted solution providers, specifically matched to your business needs
  • One night accommodation, travel reimbursement, incredible catering throughout the event, and an open bar.

Based on the details of your registration, we carefully select only the most suitable solution providers for you to meet with. Each meeting is 30 minutes and focused on solving a specific priority you have listed.

We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Senior Managers within all Marketing functions.

There are many reasons to attend! For starters, CONNECT CMO is the only event tailored to help you with your current challenges. You’ll learn from the experts and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results.

Virtual Event Questions

CONNECT CMO Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience.

Your virtual pass includes:

  • All sessions and recordings
  • Six or eight One2One meetings with vetted solution providers, specifically matched to you
  • £200 or £300 in rewards upon completing all meetings

Based on the details of your registration, we carefully select solution providers for you to meet with. Each meeting is 30 minutes and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a rewards package. All meetings will take place on Zoom and we handle the logistics.

We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Senior Managers within all Marketing Functions.

Yes, but only for your One2One meetings, which are scheduled for a date and time you prefer. The presentations do not expire and will all be available on-demand to watch at your leisure—anytime, any place.

There are many reasons to attend! CONNECT CMO Virtual Summit is the only online event customised to help you with your current challenges. You’ll learn from the industry and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximise your time and money for the best possible results.

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